Exclusivity
Stand out in your category
Very few brands own a game. It is a distinctive and memorable format.
Language follows your browser settings. Your manual choice is saved.
Mirra Games B2B · Game solutions for business
Games built to solve business challenges
Branded games, interactive installations and gamification designed around measurable outcomes.
Selected clients
Why games
Not just attention — the action you need
We start with a business metric, then choose the mechanic, platform and visual language.
100M players/month
Reach a new audience
People spend minutes with the brand rather than seconds and learn through action.
Marketing
Generate leads
Instant QR access can connect play with a form, promo code and the next funnel step.
Build loyalty
RetentionMissions, rewards and progress create a reason to return to the app or brand.
Train and motivate
HR · L&DTeams practise procedures safely and engage through friendly competition.
Increase traffic and spend
OfflineInteractive experiences hold attention at stands and physical venues.
What we build
A format for the goal — never the other way around
From a focused promotional mechanic to a product embedded in company processes.
Web · Social
Promotional games
Engagement, reach, promo codes, leads and a memorable branded interaction.
CRM · Mobile
Loyalty and apps
Missions, currencies, rewards and loops that increase activity and return visits.
L&D · HR
Training, safety and HR
Simulations, onboarding, workplace safety and team motivation through action.
Events
Exhibitions and offline
Interactive stands, touchscreens, kiosks and visitor competitions.
Hospitality · Retail
Physical venues
Playable content for restaurants, transport, waiting areas and customer spaces.
Impact
Social and ESG
Education, ecology and civic initiatives communicated through personal experience.
Expertise at scale
Publishing scale applied to B2B
300+released games and proven mechanics
100Mmonthly players across our projects
7 yearsbuilding games for brands and platforms
35+specialists available for projects
Mirra Games is one of Russia's largest web and mobile game publishers. We bring that experience to B2B.
Proven cases
Challenge, solution, result
We focus on what changed for the business after launch, not merely the game genre.
01 / 05Direct access to an audience of tens of millions of passengers.
Exclusive in-flight game supplier
Games on in-flight entertainment screens
Challenge
Entertain passengers and strengthen the airline brand with a modern onboard service.
Solution
A game collection for in-flight screens. Mirra Games is the airline's sole game provider.
100%of onboard games supplied by us
3 yearsof continuous cooperation
50Mpassengers per year — potential reach
More challenges across industries
06 · +30% efficiency
Kuban Credit · motivation
A Battleship game tied CRM deals to turns and increased sales team efficiency by 30%.
07 · ~12% average spend
Tokyo City · hospitality
Tablet games entertained children at the table and helped lift average spend for family tables by around 12%.
Social impact and ESG
Games are not only for sales
A playable experience can make a complex subject personal, clear and memorable.
Business and manufacturing
Training and workplace-safety simulations help people learn procedures through safe practice.
Foundations and ecology
Games build habits and communicate environmental initiatives through experience rather than slogans.
Cities and public bodies
Public game projects improve visibility and involve local communities.
Engagement models
Two paths for your challenge
Choose a format to compare scope and timing
Budgetfrom $5,000
Launch timeline2–4 weeks
We adapt a proven game mechanic to your brand, audience and campaign goal.
- Fast hypothesis test
- Stable proven mechanic
- Promotions, stands and engagement
Reach
One game — many touchpoints
Marketing and web
VK
Telegram
Yandex Games
Odnoklassniki
YouTube- Website
Mobile
App Store
Google Play
RuStore
Huawei AppGallery- Client app
Offline and special
- Exhibition stands
- Kiosks
- Terminals
- Digital screens
- Embedded games
Integrations
- CRM
- Loyalty programme
- Authentication
- Promo codes
- Analytics
How we work
Pay by stage after seeing the result
Each payment is tied to a deliverable you have approved.
1
Brief and concept
We define the goal, audience, success metrics and core mechanic.
2
Prototype
We verify that the central mechanic is clear without lengthy explanation.
3
Production version
Art, development, analytics, integrations and real-device testing.
4
Launch and support
We provide the build, link or QR, assist integration and collect data.
Fixed pilot cost with no hidden fees · one month of post-launch support · staged acceptance.
Business FAQ
Primary contact
Let's discuss your challenge
We will suggest two or three formats for your budget and timeline. You do not need a finished concept.